Herding Cats: A Strategic Approach to Social Media Marketing

-15% su kodu: ENG15
35,40 
Įprasta kaina: 41,65 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
35,40 
Įprasta kaina: 41,65 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 41.6500 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 10,00 

Knygos aprašymas

One of the top marketing challenges that marketing managers and executives face today is to better understand social media and its promise as a marketing platform. The social media ecosystem, including traditional platforms such as Facebook and Twitter and upstarts such as Instagram and Snapchat, have evolved significantly over the past 10 years; so much so that keeping pace with the latest social media platforms can seem like herding cats. Inside, the authors provide a timeless perspective on how to create, manage, and measure social media content to help you craft a more strategic approach to your social media efforts. They simplify the concept of branding and advertising (fueled by social media) so you can focus on fostering customer engagement; craft your organization's unique story; tell that story strategically via social media channels; organize, manage, monitor, and measure those efforts; identify key metrics and measure the performance through analytics; and understand the extent of change brought on by digital and social media related to how you engage your customers.

Informacija

Autorius: Andrew Rohm, Michael Weiss,
Leidėjas: Business Expert Press
Išleidimo metai: 2014
Knygos puslapių skaičius: 118
ISBN-10: 160649838X
ISBN-13: 9781606498385
Formatas: 229 x 152 x 7 mm. Knyga minkštu viršeliu
Kalba: Anglų

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