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Handbook of Business Communication: Linguistic Approaches

-15% su kodu: ENG15
62,85 
Įprasta kaina: 73,94 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
62,85 
Įprasta kaina: 73,94 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 73.9400 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 20,00 

Knygos aprašymas

The book takes a specifically linguistic approach to business communication, drawing together perspectives from various research traditions. These include genre analysis, LSP research, and language teaching. There are 30 chapters organized into five parts: (1) Introduction; (2) genres and media (e.g., presentations, negotiations, meetings, sales talk, e-mail, websites, advertising, annual reports; (3) Foreign languages and culture (e.g., intercultural business communication, language needs and policies, multilingualism and English as a lingua franca in international business contexts, teaching and learning foreign business languages), (4) Lexical phenomena (e.g., structure and semantics of business terms, metaphor, metonymy and euphemism, language planning, the language of marketing and accounting, proper names in business, lexicography, corpora and corpus linguistics), (5) Building bridges across disciplines (e.g., organizational discourse, corporate language and design, standardized text modules).

Informacija

Serija: Handbooks of Applied Linguistics [HAL]
Leidėjas: De Gruyter Mouton
Išleidimo metai: 2019
Knygos puslapių skaičius: 712
ISBN-10: 150151900X
ISBN-13: 9781501519000
Formatas: 240 x 170 x 38 mm. Knyga minkštu viršeliu
Kalba: Anglų

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