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Global marketing for US auto makers

-15% su kodu: ENG15
21,96 
Įprasta kaina: 25,83 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
21,96 
Įprasta kaina: 25,83 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 25.8300 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 10,00 

Knygos aprašymas

Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Sheffield, language: English, abstract: There was a tendency by the U.S auto makers to consolidate the organization of their companies to only suit the local markets and this was done by the differentiation of products to local markets and ended up even purchasing parts and materials from the local market without considering the external market. This paper seeks to examine the mistakes made by U.S auto makers, how they could adapt to global markets and the strategies they could apply.

Informacija

Autorius: Angela Moore
Leidėjas: GRIN Verlag
Išleidimo metai: 2014
Knygos puslapių skaičius: 12
ISBN-10: 3656613338
ISBN-13: 9783656613336
Formatas: 210 x 148 x 2 mm. Knyga minkštu viršeliu
Kalba: Anglų

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