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Seven business innovators and the empires they built. The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires. With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times: . George Eastman and his invention of the Kodak camera; . Thomas Watson of IBM; . Henry Ford and his automobile; . Charles Revson and his use of television advertising to drive massive sales for Revlon; . Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel; . Andrew Carnegie and his steel empire; . Sam Walton and his unprecedented retail machine, Wal-Mart.
| Autorius: | Richard S Tedlow |
| Leidėjas: | Harper Business |
| Išleidimo metai: | 2003 |
| Knygos puslapių skaičius: | 544 |
| ISBN-10: | 0066620368 |
| ISBN-13: | 9780066620367 |
| Formatas: | 203 x 133 x 32 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Giants of Enterprise: Seven Business Innovators and the Empires They Built“
