Gender and Innovation in the New Economy: Women, Identity, and Creative Work

-15% su kodu: ENG15
194,46 
Įprasta kaina: 228,78 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
194,46 
Įprasta kaina: 228,78 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 228.7800 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 10,00 

Knygos aprašymas

This book provides a thorough and novel examination of the gendered nature of innovations in the new economy. It tracks the contemporary shift from heavy industry to game industry and how this has altered relationships between gender, identity, corporate culture, creative work, and the future of business. Through empirical research and theoretical analysis, the authors present their own carefully contextualized cases and conceptual frameworks relating themes of innovation and gender to recent theories concerning globalization and transnationalism. This wide-ranging and interdisciplinary text provides readers with insightful entries on what innovations are and the ways innovation processes become gendered. It explores the business landscape based on creative work and offers a wealth of information for scholars of entrepreneurship, management, sociology, cultural studies, and communication.

Informacija

Autorius: Anne Kovalainen, Seppo Poutanen,
Leidėjas: Palgrave Macmillan US
Išleidimo metai: 2017
Knygos puslapių skaičius: 204
ISBN-10: 1137527005
ISBN-13: 9781137527004
Formatas: 216 x 153 x 16 mm. Knyga kietu viršeliu
Kalba: Anglų

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