GAINING MOMENTUM (V15)

-15% su kodu: ENG15
287,57 
Įprasta kaina: 338,32 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
287,57 
Įprasta kaina: 338,32 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 338.3200 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 10,00 

Knygos aprašymas

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.

Informacija

Autorius: Joe Tidd
Leidėjas: ICP
Išleidimo metai: 2010
Knygos puslapių skaičius: 446
ISBN-10: 1848163541
ISBN-13: 9781848163546
Formatas: 235 x 157 x 28 mm. Knyga kietu viršeliu
Kalba: Anglų

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