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Frontiers in Product Innovation Strategy: Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future

-15% su kodu: ENG15
84,15 
Įprasta kaina: 99,00 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
84,15 
Įprasta kaina: 99,00 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15

Formatai:

2025-02-28 99.0000 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 20,00 

Knygos aprašymas

The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive). A comprehensive review of the latest breakthroughs - from behavioral science to sustainable practices - sheds a new light on product innovation management allowing brands and teams to develop daring yet low-risk innovation strategies, while increasing their positive impact on people and planet. Readers will particularly benefit from the self-paced online video-based learning modules provided with the innovative Book+Course format.

Informacija

Autorius: Diana Derval
Serija: Business Guides on the Go
Leidėjas: Springer Nature Switzerland
Išleidimo metai: 2023
Knygos puslapių skaičius: 144
ISBN-10: 3031258223
ISBN-13: 9783031258220
Formatas: 216 x 153 x 13 mm.
Kalba: Anglų

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