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Embedded Lead Users inside the Firm: How Innovative User Employees contribute to the Corporate Product Innovation Process

-15% su kodu: ENG15
71,98 
Įprasta kaina: 84,68 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
71,98 
Įprasta kaina: 84,68 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 84.6800 InStock
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Knygos aprašymas

The central phenomenon of this book are embedded lead users (ELUs): employees of firms who experience emerging needs and profit from solutions to these needs (i.e. who exhibit lead user characteristics) in relation to one or more of their employing firm¿s products or services. In three subsequent studies I explore, how embedded lead users contribute to corporate innovation. I show which factors foster the lead userness of employees and what characterizes embedded lead users¿ behaviors. This holds various implications for firms, e.g. with respect to the integration of user knowledge for innovation.¿

Informacija

Autorius: Tim Schweisfurth
Serija: Forschungs-/Entwicklungs-/Innovations-Management
Leidėjas: Springer Fachmedien Wiesbaden
Išleidimo metai: 2012
Knygos puslapių skaičius: 244
ISBN-10: 3658000651
ISBN-13: 9783658000653
Formatas: 210 x 148 x 14 mm. Knyga minkštu viršeliu
Kalba: Anglų

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