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Social marketing is the systematic application of marketing to achieve changed behavioral goals for a social good among the high risk population. In India the community of truckers is vulnerable to HIV/AIDS due to higher prevalence of risky sexual behaviour, which results from a variety of social and economic factors as well as their work patterns. Reportedly, close to 36% of truckers are clients of sex workers and 25-30% of clients appear to be truckers.Measuring the effectiveness of social marketing the effective factors were measured and reflected among selected mass medias through this book¿Effectiveness of social marketing & Behavioural change¿. This will help the policy makers, implementer working on this field to develop strategies for preventing HIV/AIDS.
| Autorius: | Prasanta Parida |
| Leidėjas: | Scholars' Press |
| Išleidimo metai: | 2013 |
| Knygos puslapių skaičius: | 260 |
| ISBN-10: | 3639701216 |
| ISBN-13: | 9783639701210 |
| Formatas: | 220 x 150 x 16 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Effectiveness of Social Marketing and Behaviour Change: A study on behaviour tracking among long distance truckers of Orissa“
