Atnaujintas knygų su minimaliais defektais pasiūlymas! Naršykite ČIA >>

ECONOMICS AND MANAGEMENT OF COMPETITIVE STRATEGY

-15% su kodu: ENG15
243,91 
Įprasta kaina: 286,95 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
243,91 
Įprasta kaina: 286,95 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 286.9500 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 20,00 

Knygos aprašymas

This book provides a comprehensive and integrated approach to management strategy that is based on economics. A basic introductory strategy text that integrates economic analysis with management strategy, it takes into account global competition and high-tech (Internet) developments, and recognizes that companies today can no longer expect to sustain competitive advantage but must rely on innovation (of products, processes, and transactions). Although many of the principles are illustrated with numerical examples, the text does not require a background course in economics or mathematics, and does not contain technical graphs or equations. Thus, the book is suitable for undergraduate managerial economics and strategy courses, as well as for introductory MBA courses in business strategy and as a companion to case studies.

Informacija

Autorius: Daniel F Spulber
Leidėjas: World Scientific
Išleidimo metai: 2009
Knygos puslapių skaičius: 522
ISBN-10: 9812838465
ISBN-13: 9789812838469
Formatas: 286 x 221 x 32 mm. Knyga kietu viršeliu
Kalba: Anglų

Pirkėjų atsiliepimai

Parašykite atsiliepimą apie „ECONOMICS AND MANAGEMENT OF COMPETITIVE STRATEGY“

Būtina įvertinti prekę