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This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.
| Serija: | Managing the Asian Century |
| Leidėjas: | Springer Nature Singapore |
| Išleidimo metai: | 2016 |
| Knygos puslapių skaičius: | 152 |
| ISBN-10: | 9811000859 |
| ISBN-13: | 9789811000850 |
| Formatas: | 241 x 160 x 14 mm. Knyga kietu viršeliu |
| Kalba: | Anglų |
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