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The Internet is lowering barriers to information exchange and export to an unprecedented degree. This book is the first systematic investigation of how e-commerce impacts export marketing and performance in terms of product design, global promotion, and distribution. Not only does the work advance marketing theory, it also provides a rich dataset of results from a comprehensive survey of exporters. Marketing professors and exporters will find this book to be a valuable addition to their library. "This study presents a first attempt to examine the link between the business environment, export marketing strategy, e-commerce activities and export performance in an export venture market . it is highly recommended for marketing scholars and practitioners." - Dr. Gary Gregory, Associate Director of Centre for Applied Marketing and Senior Lecturer of Marketing, University of New South Wales
| Autorius: | Munib Karavdic |
| Leidėjas: | Cambria Press |
| Išleidimo metai: | 2006 |
| Knygos puslapių skaičius: | 384 |
| ISBN-10: | 1934043184 |
| ISBN-13: | 9781934043189 |
| Formatas: | 235 x 157 x 27 mm. Knyga kietu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „E-Commerce and Export Performance“
