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While graphic design rarely intersects with the field of linguistics, a culturally pivotal relationship with great potential for investigation exists between the two. In this thesis, graphic design is used as a medium to explore the arbitrary nature of written signs and draws attention to this importance in visual communication. A theoretical and historical investigation informs the production of visual artifacts: a book specimen relating speech to written form, as well as a typeface that investigates the arbitrary design of letterforms while also demonstrating existing multiple connotative implications within letterforms. This thesis demonstrates that similar to letterforms having multiple speech sound associations, a typeface can have multiple connotative associations.
| Autorius: | Bianca DiPietro |
| Leidėjas: | LAP LAMBERT Academic Publishing |
| Išleidimo metai: | 2011 |
| Knygos puslapių skaičius: | 104 |
| ISBN-10: | 3846544574 |
| ISBN-13: | 9783846544570 |
| Formatas: | 220 x 150 x 7 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Do You See What Im Saying?: Investigating the Arbitrariness of Letterforms through Typeface Design“
