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Digital Advertising: Theory and Research

-15% su kodu: ENG15
142,46 
Įprasta kaina: 167,60 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
142,46 
Įprasta kaina: 167,60 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 167.6000 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 20,00 

Knygos aprašymas

Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.

Informacija

Leidėjas: Routledge
Išleidimo metai: 2017
Knygos puslapių skaičius: 496
ISBN-10: 1138654450
ISBN-13: 9781138654457
Formatas: 229 x 152 x 27 mm. Knyga minkštu viršeliu
Kalba: Anglų

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