Developing New Products and Services: Learning Differentiation and Innovation

-15% su kodu: ENG15
225,56 
Įprasta kaina: 265,36 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
225,56 
Įprasta kaina: 265,36 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 265.3600 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 10,00 

Knygos aprašymas

The book contains all key aspects of developing new products and services and the matter is presented in lucid style. This is unique in its treatment, dealing with product and service portfolio evaluation, new product/service development and product/service elimination in an integrated manner. This book provides a holistic approach to the study of product and services management. It looks at the key milestones within a products or service life cycle. This book is an ideal text for design classes in business management and related disciplines as well as a reference for product designers.

Informacija

Autorius: Gregory Meyer, Nicholas George,
Leidėjas: Kruger Brentt Publisher UK. LTD.
Išleidimo metai: 2023
Knygos puslapių skaičius: 284
ISBN-10: 1787151263
ISBN-13: 9781787151260
Formatas: 260 x 183 x 20 mm. Knyga kietu viršeliu
Kalba: Anglų

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