Atnaujintas knygų su minimaliais defektais pasiūlymas! Naršykite ČIA >>
The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI's pioneering work on developing a market orientation' has only been available as a series of working papers, is now presented in book form for the first time by Sage Publications. This book demonstrates the importance of market orientation on organizational culture ( the shared set of values in putting customer first), on strategy (creating superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating an d satisfying customers)
Autorius: | Rohit Deshpande |
Leidėjas: | Sage Publications, Inc |
Išleidimo metai: | 1999 |
Knygos puslapių skaičius: | 330 |
ISBN-10: | 0761916938 |
ISBN-13: | 9780761916932 |
Formatas: | 229 x 152 x 18 mm. Knyga minkštu viršeliu |
Kalba: | Anglų |
Parašykite atsiliepimą apie „Developing a Market Orientation“