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Stefan R. Thallmaier¿s investigation enables mass customization businesses to better understand how co-design increases customers¿ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers¿ value perception in the different stages of the co-design process. The research shows that customers¿ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.
| Autorius: | Stefan R. Thallmaier |
| Serija: | Markt- und Unternehmensentwicklung Markets and Organisations |
| Leidėjas: | Springer Fachmedien Wiesbaden |
| Išleidimo metai: | 2014 |
| Knygos puslapių skaičius: | 244 |
| ISBN-10: | 3658075252 |
| ISBN-13: | 9783658075255 |
| Formatas: | 210 x 148 x 14 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Customer Co-Design: A Study in the Mass Customization Industry“
