Cross Cultural Consumer Behavior in an Emerging Economy

-15% su kodu: ENG15
92,85 
Įprasta kaina: 109,23 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
92,85 
Įprasta kaina: 109,23 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 109.2300 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 10,00 

Knygos aprašymas

The book compares the cultures within a single country India. It is an outcome of research that hypothesized that a large country like India cannot be used as a surrogate for a single culture as the various regions within the country differ along geographic, climatic, economic, linguistic, and ethnic lines. The book compares four geographically distant cultures and unfolds the consumption patterns in these four cultures. It compares the Northern, Southern, Eastern and Western regions of India and advances the cross-cultural consumption differences in these four cultures.

Informacija

Autorius: Devinder Pal Singh, Manoj Kumar Sharma,
Leidėjas: Scholars' Press
Išleidimo metai: 2014
Knygos puslapių skaičius: 308
ISBN-10: 3639718593
ISBN-13: 9783639718591
Formatas: 220 x 150 x 19 mm. Knyga minkštu viršeliu
Kalba: Anglų

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