In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
| Autorius: | Cindy Barnes, Helen Blake, David Pinder, |
| Leidėjas: | Kogan Page |
| Išleidimo metai: | 2009 |
| Knygos puslapių skaičius: | 232 |
| ISBN-10: | 0749455128 |
| ISBN-13: | 9780749455125 |
| Formatas: | 234 x 156 x 13 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Creating & Delivering Your Value Proposition: Managing Customer Experience for Profit“
