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Corporate social responsibility (CSR) has been anincreased concept within the today¿s business andthere are different perceptions regarding the meansof the concept. The theories in the area focus on CSRas a possible source of competitive advantage, butalso as a strategic necessity. There is a debateregarding the Stakeholders¿ importance when it comesto a firm¿s CSR activities. Satisfying stakeholdersmay be useful to increase a firm¿s competitiveness,as well as it can be seen as a necessity. This studyexplores whether a CSR activity can be seen as asource of competitive advantage, or as a strategicnecessity.The main findings concern CSR as competitiveadvantage and as a strategic necessity, as well asrooted in the firm¿s values and beliefs. Further, thefindings show a more detailed categorisation ofsources of competitive advantage and strategicnecessity. In addition, the findings show that thedifferent stakeholder groups: latent, expectant anddefinitive have different perceptions of a CSRactivity. Lastly, the CSR managers¿ intention and thestakeholders¿ perception differ in some areas.
| Autorius: | Petter Brunsael |
| Leidėjas: | LAP LAMBERT Academic Publishing |
| Išleidimo metai: | 2011 |
| Knygos puslapių skaičius: | 124 |
| ISBN-10: | 3844384685 |
| ISBN-13: | 9783844384680 |
| Formatas: | 220 x 150 x 8 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „CORPORATE SOCIAL RESPONSIBILITY: COMPETITIVE ADVANTAGE AND STRATEGIC NECESSITY“
