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If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.
| Autorius: | Rahel Anne Bailie, Noz Urbina, |
| Leidėjas: | XML Press |
| Išleidimo metai: | 2012 |
| Knygos puslapių skaičius: | 306 |
| ISBN-10: | 1937434168 |
| ISBN-13: | 9781937434168 |
| Formatas: | 235 x 191 x 17 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Content Strategy: Connecting the Dots Between Business, Brand, and Benefits“
