Consumer Online Shopping Behaviour: Influence of Perceived Benefits and Risks on Perceived Value

-15% su kodu: ENG15
127,10 
Įprasta kaina: 149,53 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
127,10 
Įprasta kaina: 149,53 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 149.5300 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 10,00 

Knygos aprašymas

The book is aimed at providing a comprehensive understanding on e-retailing environment and online consumer behaviour. A detailed discussion is made on consumer online buying experience, influence of perceived benefits and risks on consumers¿ shopping behavior, and consumers¿ perceived value related to online shopping. This book gives a unique experience to the readers as it contains textual information as well as a case study based on empirical research.

Informacija

Autorius: Chandra Sekhar Patro
Leidėjas: LAP LAMBERT Academic Publishing
Išleidimo metai: 2022
Knygos puslapių skaičius: 388
ISBN-10: 6204738925
ISBN-13: 9786204738925
Formatas: 220 x 150 x 24 mm. Knyga minkštu viršeliu
Kalba: Anglų

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