This book connects a detailed analysis of Irn-Brüs brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr¿s Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community. As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.
| Autorius: | David Leishman |
| Serija: | Consumption and Public Life |
| Leidėjas: | Springer Nature Switzerland |
| Išleidimo metai: | 2021 |
| Knygos puslapių skaičius: | 280 |
| ISBN-10: | 3030533840 |
| ISBN-13: | 9783030533847 |
| Formatas: | 210 x 148 x 16 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Consumer Nationalism and Barr¿s Irn-Bru in Scotland“
