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This book presents a newly-developed scale measuring Consumer Culture in Purchase-Consumption context. Following cross-cultural methodology in Germany and Iran, researcher analyzes the plausible effects of seven cultural dimensions on main behaviors of consumer: Anticipated regret, Variety-seeking and Quality-consciousness. Contextual elements were included in the model to declare the differences in behaviors of consumers within the two countries of Germany and Iran.
Autorius: | Atieh Bathaee |
Leidėjas: | Südwestdeutscher Verlag für Hochschulschriften AG Co. KG |
Išleidimo metai: | 2016 |
Knygos puslapių skaičius: | 200 |
ISBN-10: | 3838138368 |
ISBN-13: | 9783838138367 |
Formatas: | 220 x 150 x 13 mm. Knyga minkštu viršeliu |
Kalba: | Anglų |
Parašykite atsiliepimą apie „Consumer culture in Purchase context: Studies in Germany and Iran: Cross-cultural analyses of Anticipated regret, Variety-seeking, and Quality-consciousness“