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Consumer culture in Purchase context: Studies in Germany and Iran: Cross-cultural analyses of Anticipated regret, Variety-seeking, and Quality-consciousness

-15% su kodu: ENG15
97,74 
Įprasta kaina: 114,99 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
97,74 
Įprasta kaina: 114,99 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 114.9900 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 10,00 

Knygos aprašymas

This book presents a newly-developed scale measuring Consumer Culture in Purchase-Consumption context. Following cross-cultural methodology in Germany and Iran, researcher analyzes the plausible effects of seven cultural dimensions on main behaviors of consumer: Anticipated regret, Variety-seeking and Quality-consciousness. Contextual elements were included in the model to declare the differences in behaviors of consumers within the two countries of Germany and Iran.

Informacija

Autorius: Atieh Bathaee
Leidėjas: Südwestdeutscher Verlag für Hochschulschriften AG Co. KG
Išleidimo metai: 2016
Knygos puslapių skaičius: 200
ISBN-10: 3838138368
ISBN-13: 9783838138367
Formatas: 220 x 150 x 13 mm. Knyga minkštu viršeliu
Kalba: Anglų

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