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Conflicting Accounts: The Creation and Crash of the Saatchi Saatchi Advertising Empire

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Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
43,66 
Įprasta kaina: 51,37 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 51.3700 InStock
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Knygos aprašymas

Conflicting Accounts is the story of the rise, crash, and rebirth of the largest and arguably most significant advertising agency in the world -- Saatchi and Saatchi. Author Kevin Goldman, former daily advertising columnist for the Wall Street Journal, guides us through a lushly detailed account of the feats and foibles of two of the most colorful characters in the ad business: the reclusive Charles Saatchi, a renowned art collector and the creative force behind Saatchi & Saatchi; and his younger brother Maurice, the ever-so-charming rainmaker whose tony lifestyle and questionable management skills eventually led to his downfall.

Informacija

Autorius: Kevin Goldman
Leidėjas: Touchstone
Išleidimo metai: 1998
Knygos puslapių skaičius: 416
ISBN-10: 0684835533
ISBN-13: 9780684835532
Formatas: 216 x 140 x 25 mm. Knyga minkštu viršeliu
Kalba: Anglų

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