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Conflicting Accounts is the story of the rise, crash, and rebirth of the largest and arguably most significant advertising agency in the world -- Saatchi and Saatchi. Author Kevin Goldman, former daily advertising columnist for the Wall Street Journal, guides us through a lushly detailed account of the feats and foibles of two of the most colorful characters in the ad business: the reclusive Charles Saatchi, a renowned art collector and the creative force behind Saatchi & Saatchi; and his younger brother Maurice, the ever-so-charming rainmaker whose tony lifestyle and questionable management skills eventually led to his downfall.
Autorius: | Kevin Goldman |
Leidėjas: | Touchstone |
Išleidimo metai: | 1998 |
Knygos puslapių skaičius: | 416 |
ISBN-10: | 0684835533 |
ISBN-13: | 9780684835532 |
Formatas: | 216 x 140 x 25 mm. Knyga minkštu viršeliu |
Kalba: | Anglų |
Parašykite atsiliepimą apie „Conflicting Accounts: The Creation and Crash of the Saatchi Saatchi Advertising Empire“