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For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today's business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.
| Leidėjas: | Business Science Reference |
| Išleidimo metai: | 2014 |
| Knygos puslapių skaičius: | 430 |
| ISBN-10: | 1466665955 |
| ISBN-13: | 9781466665958 |
| Formatas: | 286 x 221 x 28 mm. Knyga kietu viršeliu |
| Kalba: | Anglų |
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