Communication in the U.K. Budget Airline Industry: How PR affects corporate success

-15% su kodu: ENG15
67,26 
Įprasta kaina: 79,13 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
67,26 
Įprasta kaina: 79,13 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 79.1300 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 10,00 

Knygos aprašymas

The main purpose of this study is to investigate how Public Relations are currently used as a communication tool within the UK budget airline industry, and how the student segment in the UK corresponds to these measures. To gain a holistic understanding of the topic, facts on the UK air transport market are introduced briefly, with a special regard to the two leading budget airlines, Ryanair and EasyJet. Furthermore, the importance of PR for the airline industry is assessed by the conducted field research.

Informacija

Autorius: Matthias Schimmel
Leidėjas: Anchor Academic Publishing
Išleidimo metai: 2013
Knygos puslapių skaičius: 96
ISBN-10: 3954891638
ISBN-13: 9783954891634
Formatas: 220 x 155 x 8 mm. Knyga minkštu viršeliu
Kalba: Anglų

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