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Commercializing a knowledge-based product or service requires a realistic, methodical approach combined with a great deal of perseverance. Commercialization Secrets for Scientists and Engineers serves as a high-level guide to answering key questions and critical issues that confront founding entrepreneurs on their quest to commercialize their knowledge-based innovations. It highlights the unique problems shared by all technologists across knowledge-intensive fields and how to overcome the most predictable obstacles faced by technology entrepreneurs. It demystifies the process of commercializing advanced products that require a high degree of specialized knowledge. Typically, these are "disruptive technologies" with the potential to revolutionize whole industries. The book simplifies the launch of high-tech ventures such as pharmaceuticals, genetic and biotechnology products, wireless devices, fuel cells, and minimally invasive medical devices. Additionally, it will help readers bring their disruptive technologies to profitability.
| Autorius: | Michael Szycher |
| Leidėjas: | CRC Press |
| Išleidimo metai: | 2016 |
| Knygos puslapių skaičius: | 560 |
| ISBN-10: | 1498730604 |
| ISBN-13: | 9781498730600 |
| Formatas: | 234 x 156 x 30 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
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