Cause-Related Marketing: Case Studies From a Global Perspective

-15% su kodu: ENG15
168,28 
Įprasta kaina: 197,98 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
168,28 
Įprasta kaina: 197,98 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 197.9800 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 10,00 

Knygos aprašymas

This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom.

Informacija

Serija: Classroom Companion: Business
Leidėjas: Springer Nature Switzerland
Išleidimo metai: 2021
Knygos puslapių skaičius: 460
ISBN-10: 3030654540
ISBN-13: 9783030654542
Formatas: 241 x 160 x 29 mm. Knyga kietu viršeliu
Kalba: Anglų

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