By Design: Conversations on Concept, Innovation, Craftsmanship, and Influence

This book features 4 individuals whom all come from different spectrums of the fashion industry: Haytham Elgawly, Owner of The Clearport Snezhana Paderina, Fashion & Wearble Technology Designer Dana Glaesar, Founder & Owner of Slightly Alabama Marcus Teo, Creative Director & Former Mens Fashion Director of W magazine Although, their life stories are intertwined with fighting through adversities, tremendous sacrifices for a bigger cause, and choosing fashion as a tool to educate others on the intergral parts of a successful company/brand. Each featured guests journey is vividly narrated into 4 stages of design: concept, innovation, craftsmanship, and influence. False Image Fashion Podcast's main objective is to create a space for candid conversations with featured guests who worked in the fashion/beauty industry. Our conversations are connecting the gap between the balance of life and fashion. We allow our featured guests to speak from their heart and expound on their hardships in working within the fashion industry, the purpose of their vision, and secrets to building a sustainable business. We are activating the voice of individuals in the fashion industry and a perspective that lends itself to the very idea of true elevation. Instead of choosing to conform to the conventional way a fashion podcast is presented, we would revolutionize this medium. For more information on the False Image Fashion Podcast check out our website www.falseimage.net