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Buyology: How Everything We Believe About Why We Buy is Wrong

-15% su kodu: ENG15
16,77 
Įprasta kaina: 19,73 
-15% su kodu: ENG15
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Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
16,77 
Įprasta kaina: 19,73 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 19.7300 InStock
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Knygos aprašymas

Even the faintest whiff of lemon sells cleaning products. Negative messages from politicians win votes. Product placement in films rarely works. Buyology reveals for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.

Informacija

Autorius: Martin Lindstrom
Leidėjas: Random House UK Ltd
Išleidimo metai: 2009
ISBN-10: 1847940137
ISBN-13: 9781847940131
Formatas: 198 x 128 x 22 mm. Knyga minkštu viršeliu
Kalba: Anglų

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