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This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business, development economics, marketing, and strategic planning, "Business Strategy in a Semiglobal Economy" raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.
| Autorius: | Panos Mourdoukoutas |
| Leidėjas: | Routledge |
| Išleidimo metai: | 2006 |
| Knygos puslapių skaičius: | 232 |
| ISBN-10: | 0765613417 |
| ISBN-13: | 9780765613417 |
| Formatas: | 235 x 157 x 17 mm. Knyga kietu viršeliu |
| Kalba: | Anglų |
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