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Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
| Serija: | Springer Texts in Business and Economics |
| Leidėjas: | Springer Berlin Heidelberg |
| Išleidimo metai: | 2016 |
| Knygos puslapių skaičius: | 408 |
| ISBN-10: | 3662485060 |
| ISBN-13: | 9783662485064 |
| Formatas: | 241 x 160 x 28 mm. Knyga kietu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Business Project Management and Marketing: Mastering Business Markets“
