Frank P. Thomas Jr., Donald J. Thomas, and Robert E. Wildman, owners of the General Equipment Company, entered into the fast-food business by opening a 15cents hamburger restaurant called Burger Chef in Indianapolis in 1958. General Equipment was a manufacturer of restaurant machinery and built the equipment installed in each Burger Chef store. The partners started their new Burger Chef division to sell more equipment; they never could have imagined that Burger Chef would eventually grow to become the nation's second-largest hamburger chain and beloved by customers in towns and cities across America. Burger Chef continued in business until 1982, cooking its popular flame-broiled hamburgers and introducing its memorable advertising icons, Burger Chef and Jef
Autorius: | Scott Russell Sanders |
Leidėjas: | Arcadia Publishing Library Editions |
Išleidimo metai: | 2009 |
Knygos puslapių skaičius: | 130 |
ISBN-10: | 1531639488 |
ISBN-13: | 9781531639488 |
Formatas: | 250 x 175 x 12 mm. Knyga kietu viršeliu |
Kalba: | Anglų |
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