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Rapid iteration, A/B testing, and growth hacking-these buzzwords have everyone's attention in product management today. But while they dominate the current discussion, something even more significant has been lost in their limelight: long-term value creation for the customer. Product advisors Rajesh Nerlikar and Ben Foster believe that consistently delivering meaningful outcomes requires a deep understanding of your customer's definition of success. Combine a bold customer-centric vision with a practical execution strategy, and you have a recipe that reveals product development priorities and the pathway to innovation. In Build What Matters, Rajesh and Ben introduce you to their methodology for becoming a product-driven company. Through their tested strategies and stories of success, you'll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and future customer needs.
| Autorius: | Ben Foster, Rajesh Nerlikar, |
| Leidėjas: | Lioncrest Publishing |
| Išleidimo metai: | 2020 |
| Knygos puslapių skaičius: | 296 |
| ISBN-10: | 1544516177 |
| ISBN-13: | 9781544516172 |
| Formatas: | 229 x 152 x 17 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Build What Matters: Delivering Key Outcomes with Vision-Led Product Management“
