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Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Wont

-15% su kodu: ENG15
36,64 
Įprasta kaina: 43,10 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
36,64 
Įprasta kaina: 43,10 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 43.1000 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 20,00 

Knygos aprašymas

Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce.
Leveraging his first-hand knowledge as founder and CEO of Content Analytics, serial entrepreneur and author David Feinleib examines the threats and immense opportunity facing today¿s most valuable brands. He demonstrates how brands that want to succeed in the fiercely competitive environment of e-commerce must understand and embrace the four key elements that control how much is sold and by whom: algorithms, content, convenience, and execution.
What You'll Learn
Learn the best practices in e-commerce of the world's leading brands and how to:
Make the transition from selling in-store to selling (and winning) online Conduct online brand audits to pinpoint opportunities for improvement Increase brand equity through high-quality content Maximize onine sales by understanding the key metrics you need to measure and optimize
Who This Book Is For
Brand managers, shopper marketing professionals, e-commerce managers, and sales professionals at brands and manufacturers; buyers, category managers, and merchants at retailers; and agency and search engine marketing professionals looking to develop expertise in e-commerce so they can expand the work they do with their brand and retailer clients

Informacija

Autorius: David Feinleib
Leidėjas: Apress
Išleidimo metai: 2017
Knygos puslapių skaičius: 172
ISBN-10: 1484228049
ISBN-13: 9781484228043
Formatas: 235 x 155 x 10 mm. Knyga minkštu viršeliu
Kalba: Anglų

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