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Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears. By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues. Providing a comprehensive overview of the branding process ¿ from the creation of brands to analysis of their messages ¿ readers will begin to understand the communicative impact of branding.
| Autorius: | Susan B. Barnes |
| Serija: | Visual Communication |
| Leidėjas: | Peter Lang |
| Išleidimo metai: | 2018 |
| Knygos puslapių skaičius: | 218 |
| ISBN-10: | 1433128047 |
| ISBN-13: | 9781433128042 |
| Formatas: | 231 x 155 x 18 mm. Knyga kietu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Branding as Communication“
