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This lavishly-illustrated guide distills 25 years of agency experience into an entertaining step-by-step, low-cost approach to building a successful brand. This proven process is designed to help you launch a successful startup - whether you plan to walk dogs, solicit major donations, or build a tech company. The book was born out of hands-on agency work for Fortune 500 corporations, non-profits, and dozens of shoestring startups. You'll discover why customers don't respond to products and services, and why they connect to emotionally-engaging brands. By following the steps, you will build a credible Brand Story - a love relationship with customers, prospects, and donors that aligns your brand to their needs and desires.
| Autorius: | Bruce Miller |
| Leidėjas: | Miller eMedia |
| Išleidimo metai: | 2020 |
| Knygos puslapių skaičius: | 246 |
| ISBN-10: | 0998313831 |
| ISBN-13: | 9780998313832 |
| Formatas: | 280 x 216 x 17 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Brand Story: How to Launch Your Shoestring Startup Like a National Brand“
