Brand Management: A Strategic Approach

-15% su kodu: ENG15
225,56 
Įprasta kaina: 265,36 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
225,56 
Įprasta kaina: 265,36 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 265.3600 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 10,00 

Knygos aprašymas

This book will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice. This book is designed to provide in-depth information about the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. The book is also supported with a comprehensive glossary and index at the end. This book is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.

Informacija

Autorius: Travis Holmes
Leidėjas: Kruger Brentt Publisher UK. LTD.
Išleidimo metai: 2023
Knygos puslapių skaičius: 326
ISBN-10: 1787150577
ISBN-13: 9781787150577
Formatas: 260 x 183 x 22 mm. Knyga kietu viršeliu
Kalba: Anglų

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