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Brand, Label, and Product Intelligence: Second International Conference, COBLI 2021

-15% su kodu: ENG15
244,77 
Įprasta kaina: 287,96 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
244,77 
Įprasta kaina: 287,96 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 287.9600 InStock
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Knygos aprašymas

This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France.

It covers a wide range of topics from the fields of economics, psychology, information technology and social sciences. In particular, the book deals with various areas of application such as consumer behavior in the omnichannel, the influence of the coronavirus pandemic on attitudes and customer behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods.

Informacija

Serija: Springer Proceedings in Business and Economics
Leidėjas: Springer Nature Switzerland
Išleidimo metai: 2023
Knygos puslapių skaičius: 268
ISBN-10: 3030958116
ISBN-13: 9783030958114
Formatas: 235 x 155 x 15 mm. Knyga minkštu viršeliu
Kalba: Anglų

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