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The digital economy, encompassing online commerce, e-services, and platform-based activities, thrives in the shadows of traditional economic measurement. Big data steps in to bridge this gap. By analyzing vast datasets ¿ online transactions, app usage, and digital content consumption ¿ we can quantify the digital economy's true size and impact. This includes: ¿ Mapping digital commerce: Analyzing online transaction data reveals the scope of e-commerce, a critical component of the modern economy. ¿ Measuring platform activity: Big data helps us understand the value generated by online platforms like ride-sharing and marketplaces. ¿ Tracking innovation: Analyzing online content creation and app usage provides insights into emerging digital trends and industries. Big data isn't a magic solution. Data quality, privacy concerns, and integrating it with traditional metrics remain challenges. However, by harnessing the power of big data, we can gain a more accurate and dynamic picture of the ever-evolving digital economy
Parašykite atsiliepimą apie „Big Data: Measuring the Digital Economy“
