BEHAVIOURAL INTENTION EFFECT ON ADOPTION OF AGRICULTURAL TECHNOLOGIES: COMPARATIVE ANALYSIS OF VEGETABLE GROWERS IN PUNJAB, INDIA AND NAKURU, KENYA IN ADOPTION OF GOOD AGRICULTURAL PRACTICES

-15% su kodu: ENG15
74,50 
Įprasta kaina: 87,65 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
74,50 
Įprasta kaina: 87,65 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 87.6500 InStock
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Knygos aprašymas

This book investigates vegetable growers' risk perception, awareness of Good Agricultural Practices (GAP), determinants of their intentions and the applicability of Theory of Planned Behavior (TPB) in Punjab, India and Nakuru, Kenya. Data from 200 randomly selected growers, predominantly male with marginal landholdings, face various risks including market, institutional, weather and production risks. Many were unaware of GAP standards and identified production costs, market access, training and government support as key determinants for GAP adoption. Behavioral intention to adopt GAP was influenced by attitude, subjective norms, and perceived behavioral control, with perceived risks significantly impacting this intention, particularly in Punjab. TPB proves highly applicable suggesting the need for training, Public Private Partnerships (PPP) in extension services, price premiums and government support to encourage GAP adoption.

Informacija

Autorius: Carolyne Cherotich, Manmeet Kaur,
Leidėjas: LAP LAMBERT Academic Publishing
Išleidimo metai: 2024
Knygos puslapių skaičius: 128
ISBN-10: 6207464451
ISBN-13: 9786207464456
Formatas: 220 x 150 x 8 mm. Knyga minkštu viršeliu
Kalba: Anglų

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