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Analyzing and Reporting Focus Group Results

-22% su kodu: BOOKS
163,18 
Įprasta kaina: 209,20 
-22% su kodu: BOOKS
Kupono kodas: BOOKS
Akcija baigiasi: 2025-03-30
-22% su kodu: BOOKS
163,18 
Įprasta kaina: 209,20 
-22% su kodu: BOOKS
Kupono kodas: BOOKS
Akcija baigiasi: 2025-03-30
-22% su kodu: BOOKS
2025-03-31 163.18 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 20,00 

Knygos aprašymas

Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners and the occasional moderator. The straightforward approach contains hundreds of helpful tips.

Informacija

Autorius: Richard A. Krueger
Leidėjas: Sage Publications
Išleidimo metai: 1997
Knygos puslapių skaičius: 160
ISBN-10: 0761908161
ISBN-13: 9780761908166
Formatas: 254 x 178 x 9 mm. Knyga minkštu viršeliu
Kalba: Anglų

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