An Investor¿s Perspective on Marketing Excellence: How Objective Marketing Indicants Can Complement Firm Valuations

-15% su kodu: ENG15
71,98 
Įprasta kaina: 84,68 
-15% su kodu: ENG15
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Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
71,98 
Įprasta kaina: 84,68 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 84.6800 InStock
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Knygos aprašymas

Dominik Kemsa develops a comprehensive framework to objectively assess a firm¿s position with respect to Marketing Excellence (MEXC). Drawing on resource-based theory MEXC is conceptualized as a holistic framework of capabilities, which can be the source of sustained competitive advantage and concomitant superior firm performance. Conducting a large-scale literature review and synthesizing the findings from different research areas, this book finds that MEXC can be measured with the help of a set of 25 secondary data indicants, which are aggregated to a MEXC dashboard.

Informacija

Autorius: Dominik Kemsa
Serija: BestMasters
Leidėjas: Springer Fachmedien Wiesbaden
Išleidimo metai: 2019
Knygos puslapių skaičius: 144
ISBN-10: 3658247037
ISBN-13: 9783658247034
Formatas: 210 x 148 x 9 mm. Knyga minkštu viršeliu
Kalba: Anglų

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