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This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom. 'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization. By following this carefully designed manual, teachers can assist their students in gaining a deeper understanding of the case studies that illustrate various aspects of the concept, its fundamental elements, and its implementation.
| Autorius: | Philip Kotler, Kejsi Sulaj, Uwe Sponholz, Waldemar Pfoertsch, |
| Serija: | Springer Business Cases |
| Leidėjas: | Springer Nature Switzerland |
| Išleidimo metai: | 2024 |
| Knygos puslapių skaičius: | 204 |
| ISBN-10: | 3031490045 |
| ISBN-13: | 9783031490040 |
| Formatas: | 241 x 160 x 17 mm. Knyga kietu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „An Instructors Manual to H2H Marketing Case Studies: Teach Human-to-Human Marketing Effectively“
