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An Insiders Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries

-15% su kodu: ENG15
112,18 
Įprasta kaina: 131,98 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
112,18 
Įprasta kaina: 131,98 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 131.9800 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 10,00 

Knygos aprašymas

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.

Informacija

Autorius: Florian Kaefer
Serija: Management for Professionals
Leidėjas: Springer Nature Switzerland
Išleidimo metai: 2021
Knygos puslapių skaičius: 304
ISBN-10: 3030671437
ISBN-13: 9783030671433
Formatas: 241 x 160 x 22 mm. Knyga kietu viršeliu
Kalba: Anglų

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