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The modern term of segmentation in marketing and sales can be observed in markets all over the world. In many established European markets a hyper-segmentation (Perez, 2008; Berghoff, 2007) is surpassing this development already. The term of hyper-segmentation expresses the tendency of a market allocation in too many subsegments or small niches. Facing a highly competitive market environment, producers are confronted with limited or declining market shares as well as constant pressure on product prices and costs. ¿Blue Oceans¿ (Kim & Mauborgne, 005), thestill unexploited markets, are the desire of any sales oriented company. Discovering these Blue Oceans is demanding and entering them requires a considerable initial funding.
| Autorius: | Thomas Roßberger |
| Leidėjas: | Cuvillier |
| Išleidimo metai: | 2015 |
| Knygos puslapių skaičius: | 152 |
| ISBN-10: | 3736990340 |
| ISBN-13: | 9783736990340 |
| Formatas: | 210 x 148 x 8 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Alignment and Coordination of Customer Segmentation, Distribution Channel Segmentation and Overall Strategy of the Firm. A Qualitative Study on Sporting Goods Industry“
