Advances in National Brand and Private Label Marketing: Seventh International Conference, 2020

-15% su kodu: ENG15
201,57 
Įprasta kaina: 237,14 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
201,57 
Įprasta kaina: 237,14 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 237.1400 InStock
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Knygos aprašymas

This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options?

Informacija

Serija: Springer Proceedings in Business and Economics
Leidėjas: Springer Nature Switzerland
Išleidimo metai: 2020
Knygos puslapių skaičius: 196
ISBN-10: 3030477630
ISBN-13: 9783030477639
Formatas: 235 x 155 x 11 mm. Knyga minkštu viršeliu
Kalba: Anglų

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