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This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.
| Serija: | Springer Proceedings in Business and Economics |
| Leidėjas: | Springer Nature Switzerland |
| Išleidimo metai: | 2017 |
| Knygos puslapių skaičius: | 224 |
| ISBN-10: | 3319597000 |
| ISBN-13: | 9783319597003 |
| Formatas: | 235 x 155 x 13 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017“
