This book presents the latest research on national brand and private label marketing ¿ in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the papers address diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships. The main theme of the 2018 conference was "Building Strong Brands in the Digital Age".
| Serija: | Springer Proceedings in Business and Economics |
| Leidėjas: | Springer Nature Switzerland |
| Išleidimo metai: | 2018 |
| Knygos puslapių skaičius: | 192 |
| ISBN-10: | 3319920839 |
| ISBN-13: | 9783319920832 |
| Formatas: | 235 x 155 x 11 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Advances in National Brand and Private Label Marketing: Fifth International Conference, 2018“
